Nationwide Qualitative and Quantitative market research. Focus Group facility in Miami. Since 1995, Focus99 Market Research has provided accurate and timely data to help its clients understand their current and potential customers. A veteran team of professionals with extensive experience in different categories of products and services, Focus99 Market Research implements a variety of high-quality studies designed to pinpoint challenges and opportunities. Focus group facility in Miami. Click for Client List.  QUALITATIVE MARKET RESEARCH + RECRUITING Focus99 has over 25 years of experience conducting focus groups, IDIs and ethnographies for different product and service categories. Multicultural moderators, trained in several projective techniques, generate strategic and actionable reports. They frequently travel all over the US and Latin America and are constantly updated in particular mind frames and trends in different regions. In-house recruiting, a vast respondent database, and strict screening assure articulate and engaged participants, quick turnaround, and high attendance rates.  QUANTITATIVE MARKET RESEARCH + FIELDWORK A highly motivated team of in-house interviewers and tight supervision and validation guarantee the reliability and safety of the data. Carefully designed samples, rigorously pre-tested questionnaires and internal data processing, ensure quality, confidentiality and timely results. Depending on each project's specs and the type of target, Focus99 conducts Telephone, Personal and Online interviews.  PRODUCT TESTING + INNOVATION Focus99 has evaluated numerous products at different stages of development, from rough ideas to in-market. This type of research is mainly used for name, packaging and pricing testing and for organoleptic trials. It is also an excellent way to generate ideas for new positioning strategies, line extensions and new products, to diagnose the attributes that are working and those that need refining, and to compare reactions against competing products and across different segments.  MIAMI FOCUS GROUP FACILITY The best Focus Group facility in Miami in terms of comfort, privacy, quality and convenience. Advanced A/V and translation technology. Live streaming capabilities. Capacity for up to 12 participants and 8 clients. Private client lounge. Located in downtown Miami at the historical Ingraham Building, near several hotels and restaurants and 15 minutes from Miami International Airport. 
What is a Focus Group? A focus group is a qualitative research technique where 6 to 12 participants are brought together to discuss a specific topic, product, or concept in a structured yet open-ended conversation led by a trained moderator. The goal is to explore participants' attitudes, opinions, and experiences in depth. The moderator encourages discussion by asking targeted questions, prompting participants to react to each other's responses, which often leads to richer, more nuanced insights than one-on-one interviews. The group dynamics foster interaction, where participants can build on each other's ideas, challenge viewpoints, or offer new perspectives. Focus groups are often used in market research, product development, and social sciences to explore complex issues, understand consumer behavior, and test new ideas before broader implementation. They provide a flexible and cost-effective way to gather qualitative data and observe non-verbal cues such as body language, which adds further context to the findings. Why Focus Groups at Focus99? -We have conducted research studies for some of the largest companies in the world, as well as young startups, always delivering timely, accurate, insightful results that have helped us develop long term collaborative partnerships with our clients. -We are a dynamic, flexible company that will adapt to your needs, and that will go beyond standard reporting, always being on call. -For each study, the same team is involved in project design and coordination, screener and guide development, recruiting, moderating, analysis and reporting, allowing for greater control, consistency and quality. -We are centrally located in Downtown Miami, 10 minutes from Miami International Airport, and near several great hotels and restaurants. In order to assure unbiased, relevant and actionable results, our company commits to the following practices: -Strict screeners to assure the participation of the appropriate target. -Guides and questionnaires are pre-tested to tune-up language subtleties that might affect the results. -Recruiting is conducted in-house, ensuring confidentiality and a timely process. -An extensive validation process guarantees reliable participants. -Rigorous protocols ensure consistency at all phases of the project. -Moderators with over 20 years of experience use traditional and innovative projective techniques, and perform sharp data analysis and reporting. -Tight control of costs at every stage of the project, ensuring competitive pricing. -Our interviewers and recruiters have been extensively trained and are briefed in detail before each project. They sign a confidentiality agreement and are instructed not to discuss the projects outside the company. At the end of the project, all relevant documents are returned to the client or are properly disposed of. Focus99. The best focus group facility in Miami. Qualitative and Quantitative Market Research in Miami and Nationwide. |
Follow us on